Recruitment Strategies from Successful Coordinators
The Personal Invitation
In an age of text messages, emails and social media, the “personal invitation” is practically unheard of. A face-to-face ask
is the most successful way to secure blood donors and volunteers for your event. “No one ever asked me to donate blood” will no longer be the excuse that your colleagues, neighbors, friends and family members will be able to use when it comes to participating in the blood drive.
Recruit an Organizational or Community Leader as Your Event's Spokesperson and Champion!
Ask a leader from a local business, nonprofit organization, social club, charitable foundation or community of faith to serve as the spokesperson for your event! The spokesperson will champion the blood drive at meetings, in correspondence, and to potential donors and volunteers, underscoring the importance of blood donation and building a foundation of local support and outreach.
Form a Recruitment Team or Committee
Form a recruitment team or committee to help you coordinate and manage all aspects of your blood drive. From securing donors through online, phone, and word-of-mouth recruitment, to requesting the appropriate equipment and displays, to planning event-related activities and setting reasonable goals to measure success. Build a network of support and work as a team!
Location, Location, Location!
Post your marketing materials in strategic places where they will be most effective and seen by the most amount of people (public dining areas, elevators, hallways, restrooms, etc.). Send out emails announcing your upcoming blood drive and include this information in organizational newsletters and on social media sites to raise awareness of this worthy cause and how members of your community can get involved.
Reduce Day-Of Blood Drive Issues
Encourage your donors to schedule appointments in advance. Send appointment reminders prior to your event and inform first-time donors of basic eligibility requirements, the donation process and what to expect.
A Little "Thank You" Goes a Long Way
Since blood recipients rarely get the chance to thank the blood donors themselves, let your donors know that they are appreciated by thanking them on behalf of those who were, and will be, helped by their donation. Here are a few examples:
- Take photos during the blood drive and publish a story about the event in your organization’s newsletter
- Post photos of your event on a public bulletin board in a high-traffic area
- Post photos of your event on social media sites
- Create a prize drawing for donors to be eligible to win special gifts for their participation
- Post “Honor Rolls” in prominent areas listing the names of the blood donors (please check with them first to be sure they are willing to be recognized in this way)
- Send thank-you notes or emails to all of your donors, volunteers and any other community members who helped make your blood drive a success!